New Delhi [India], July 18: In an industry often dominated by legacy houses and formulaic trends, a bold new name is rapidly gaining ground — Tusamo. Founded by Atharva Rajesh Shinde, a dynamic entrepreneur just 22 years old, Tusamo is not just a fashion brand; it is a statement, a mindset, and a movement toward redefining luxury for the next generation.
Atharva’s vision for Tusamo began with a single question: “Why does luxury have to look the same?” Driven by a passion for creativity, individuality, and innovation, he sought to challenge the fashion norms and build something timeless yet futuristic — something that resonates with people who want more than just labels. The result is Tusamo— a high-concept, utility-forward brand that aims to merge aesthetic appeal with functional design.
From Concept to Culture
Launched in India and aimed at a global audience, Tusamo has already captured attention for its monochrome palettes, futuristic silhouettes, and structured minimalism. But it’s more than visual appeal. What sets Tusamo apart is its core philosophy of “useful luxury”— a commitment to creating fashion that is not only bold and beautiful but also meaningful and multi-purpose.
Atharva Rajesh Shinde, the founder and creative force behind the brand, believes in designing with intention. “Clothes should be an extension of your identity, not a costume for approval,” he says. His pieces speak to the youth who want to express themselves without boundaries, and to creators who are tired of recycled trends and mass-produced designs.
At just 22, Atharva exhibits the clarity and foresight of a seasoned visionary. His background in design thinking and market research has allowed him to map out a long-term growth plan that expands Tusamo far beyond fashion.
Beyond Fashion: A Multi-Category Lifestyle Vision
While Tusamo started with clothing, its long-term goal is to build an entire ecosystem around the brand — from home décor, fragrances, and accessories to tech-enhanced luxury experiences. The roadmap includes launching Tusamo interiors, smart-wearables, and exclusive fragrance lines, all connected through a design language that is minimal, intelligent, and powerful.
Atharva envisions Tusamo as a design empire, much like the world’s most iconic luxury conglomerates — but born in India, built for the world. Every product category introduced under the Tusamo name will echo the same principles: purity in design, honesty in function, and ambition in spirit.
A Brand That Speaks the Future
Tusamo is not just a business idea — it’s a cultural wave. With rising popularity among fashion-forward youth, content creators, and digital influencers, the brand is quickly becoming synonymous with fearless self-expression and new-age luxury.
The brand’s utility-focused fashion also aligns well with the rising trend of conscious consumerism. Instead of chasing fast fashion, Tusamo creates pieces that last, both in quality and relevance.
With upcoming collaborations, pop-up events, and a global marketing campaign in the pipeline, Tusamo is gearing up for international exposure. And leading it all is a 22-year-old founder who is fearless in both design and decision-making.
Remember the Name: Tusamo
“Tusamo is not just a label — it’s a language of power, clarity, and freedom,” Atharva says. His message is clear: This brand isn’t just about clothes. It’s about giving people the tools to express their true selves — in every room they walk into, in every project they build, and in every vision they pursue.
In a world full of noise, Tusamo is emerging as the quiet, confident force that’s about to change everything.
At 22, Atharva Rajesh Shinde is already building what could be India’s first globally recognized design-led lifestyle empire. If you haven’t heard the name Tusamo yet, you will — because it’s not just coming. It’s arriving.
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